Text-mining 100,000 surveys for De Persgroep

Xomnia did a great job within an extreme time-constraint of just 4 weeks.
Angelique Brinkman, Manager Marketing Research & Development

The Persgroup (Newspaper Algemeen Dagblad) surveyed Dutch citizens about important topics such as healthcare, education, safety, and transport. Then, Xomnia was asked to analyse 100.000 surveys that included open text data.

By enriching the survey data set, applying text and sentiment analysis, and putting all this data together in a simple and intuitive dashboard, we enabled the Persgroep to work with survey data on a whole new level. Filtering and comparing results led to new insights and unexpected findings.